Yelp ceo sales process9/18/2023 ![]() ![]() Then on August 1, Yelp billed Melanie for $47. The company was offering a $900 advertising credit as part of its efforts to support small businesses during the pandemic, Melanie recalls being told. Yelp was here to help, the voice on the other end of the line responded. Even so, she told the Yelp salesperson, she had no budget for advertising. was doing surprisingly well when a Yelp salesperson called her in July.Īfter months of coronavirus lockdowns, local residents were eager for new hobbies and diversions, and sales of her store's succulents, cacti, and other houseplants were thriving. ![]() Melanie's plant shop in San Diego, Calif. Visit Business Insider's homepage for more stories. ![]() Not all complaints mean Yelp was in the wrong: A business owner might fail to understand something that was explained in good faith, or lie in an attempt to get a refund.In a statement, Yelp said that it requires "employees to behave in a professional manner and to follow our policies and procedures," and takes disciplinary action against workers who are unethical.Since the pandemic closed Yelp's offices, sales calls largely haven't been recorded, prompting concerns about sales reps' conduct without oversight.Some sources said they knowingly sold to small business owners who they didn't think understood what they were buying, saw colleagues act in misleading ways, and regularly heard complaints from business owners about unexpected bills.Business Insider spoke to 21 current or former Yelp workers about the company's hyper-aggressive approach to sales and its high-pressure corporate culture.Current and former Yelp employees said they have felt pressured by the company to use misleading sales tactics.Account icon An icon in the shape of a person's head and shoulders. ![]()
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